About Douglas Pan

I'm Douglas Pan — Brazilian designer, developer and digital creator. I work at the intersection of AI, design and business. thePan.art is my lab: sites, visual identities, digital products, music (The Mad Pan) and video.

What I do

• AI Business Box — diagnosis and AI deployment for small/mid businesses selling on WhatsApp.
• Sites and digital products — clinics, artists, politicians, independent brands.
• Branding — full visual identity, naming to guideline.
• Music — as The Mad Pan, album Broken Metronome on Spotify and YouTube.
• Video — editing, direction, motion.

How I work

No magical promises. No "AI that replaces people". Honest diagnosis → lean deployment → operation with human in the loop. The goal is to reduce friction, not push tech.

Cases

SCARPA360, Eterna Music Lab, VOID ARENA, Neivo Beraldin, Marcia Senra and more. See the portfolio.