Creative Direction & Branding
Creative direction and branding at thePan.art cover visual concept, brand storytelling, tone of voice, presentations and communication systems. The work starts from positioning — what the brand is and who it is for — and ends in applicable assets: identity, deck, site and usage guidelines.
The problem
The brand says something different on every channel. With no system, each new asset starts from scratch.
What's included
- Positioning and brand storytelling
- Visual identity and application system
- Tone of voice and glossary
- Pitch deck and presentations
- Guidelines for whoever produces content
How it works
- 01Immersion and listening
- 02Territory and concept definition
- 03Building the visual and verbal system
- 04Application on real assets
- 05Guidelines handover
Technologies
- Figma
- Photoshop
- Illustrator
- IA generativa de imagem
Related projects
- Mulheres que Constroem / Instituto ConstruaInstitutional web project supporting women in construction in Brazil.
- Grupo MJHealthcare group website — medical clinics, occupational health and air medical transport.
- Neivo BeraldinA website about the trajectory, projects and legacy of a retired politician.
- SCARPA360A 360° creative studio — website, visual identity and digital presence.
Frequently asked questions
- Does branding come with the website?
- It can. Many projects combine identity and website in one scope, which keeps brand and product coherent.
Let's talk
Tell me the goal of your project and I'll reply with the most suitable format.