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Strategy, design and web development • Based in Brazil • Working worldwide

Fast, distinctive websites built to turn attention into action.

I create landing pages, company websites and digital product experiences that explain the offer clearly, load quickly and guide the right people toward the next step. You work directly with me from the first diagnosis to launch.

A flexible remote process for businesses, startups and teams anywhere in the world.

  • Strategy
  • Content
  • Design
  • Development
  • Technical SEO
  • Performance

Your website should work before the first conversation

Looking good is not enough if the website is slow, vague or difficult to act on.

People make fast decisions online. They need to understand what you offer, trust the business and find an obvious next step. thePan.art brings message, experience, technology and speed together so the website can support real commercial goals.

Before

Generic positioning, confusing navigation, slow pages, weak mobile experience and hidden calls to action.

After

A clear offer, original identity, fast pages, structured SEO, credible work and an easy path to contact.

Focused solutions

From a high-impact landing page to a more ambitious digital product.

Landing pages

A focused page built around one offer and one primary action. Useful for services, campaigns, launches, demand validation and paid traffic.

Depending on scope: Message architecture, copy, responsive design, development, forms, analytics, technical SEO and performance optimization.

Company and B2B websites

A complete digital presence that explains the business, services, differentiation, work and contact paths with clarity.

Websites for apps and digital products

Turn a complex product into a story customers, users and investors can quickly understand through value propositions, use cases, features and proof.

MVPs and interactive web experiences

Clickable prototypes, dashboards, tools and functional interfaces that move an idea out of a document and into something people can use.

Redesign, technical SEO and performance

Restructure a website that has become slow, outdated, hard to navigate or disconnected from the current level of the business.

Not sure what you need? Start with a diagnosis

The scope changes. The standard for clarity, speed and care does not.

Small businesses and independent professionals

Build a lean, credible presence that can be found, explain the service and generate enquiries.

Growing companies

Organize services, case studies, content and integrations in a foundation that can support new campaigns and markets.

Startups and product teams

Validate the proposition, launch an MVP and turn technical features into a story users and investors understand.

Larger and corporate projects

Work in phases with modular architecture, stakeholder alignment, documentation, QA and a clear path for future development.

Published work

Real projects across business, music and interactive technology.

Real screenshots and working links from published projects.

ELENOX — Vertical Engineering — screenshot

ELENOX — Vertical Engineering

Company website for custom elevators, cabin renovation, modernization and stainless-steel solutions.

Role: Web design, development, content structure, SEO and digital strategy.

elenox.com.br
Estúdio JRM — Mixing & Mastering — screenshot

Estúdio JRM — Mixing & Mastering

A trilingual website for a remote analog mixing and mastering studio, including a quote funnel and international SEO structure.

Role: Web design, development, content, multilingual SEO and conversion strategy.

estudiojrm.com.br
CARATT.DIGITAL — screenshot

CARATT.DIGITAL

A collaboration for building websites, digital products and web experiences with other developers.

Role: Web development, creative technology, digital products and technical collaboration.

caratt.digital
VOID ARENA — screenshot

VOID ARENA

An interactive physics-based project that demonstrates product thinking, visual direction, interaction and AI-assisted development.

Role: Concept, creative direction, experience, interaction and development.

voidarena.online
Explore the full portfolio

A clear process

Less guesswork. Better decisions at every stage.

  1. 01

    Diagnosis

    We clarify the business, audience, offer, goals, constraints, references and the role the website needs to play.

  2. 02

    Strategy and architecture

    I define page structure, hierarchy, narrative, search topics, conversion paths and the visitor's primary journey.

  3. 03

    Content and visual direction

    I organize the message, write or structure the copy and translate the identity into a coherent experience.

  4. 04

    Development and integrations

    I build the responsive interface, connect forms and tools and implement the technical foundations for search and performance.

  5. 05

    Testing, launch and iteration

    We validate devices, accessibility, links, data, indexing and conversions. After launch, the project can evolve based on real evidence.

Timeline and milestones are defined around the actual scope, so you always know what is complete, what is pending and what decision comes next.

Fast for people. Understandable to search and AI systems.

Performance and SEO belong in the foundation, not in a final checklist.

Each project is planned around semantic content, mobile navigation, optimized media, route-specific metadata, clean URLs, conversion tracking and an indexable structure that can grow over time.

  • Semantic HTML and visible primary content.
  • Unique titles, descriptions, canonical URLs and social previews.
  • Sitemap, robots.txt, hreflang and structured data.
  • Lightweight media, controlled fonts and purposeful JavaScript.
  • Core Web Vitals targets and real-device testing.
  • Search Console, analytics and conversion events.

Strong SEO creates the conditions to compete; rankings still depend on content, authority, competition and consistent improvement.

Remote by design

Website development from Brazil for teams anywhere in the world.

The process is designed for remote collaboration: clear milestones, documented decisions, asynchronous feedback and focused calls when they add value. This allows companies outside Brazil to work directly with Douglas without adding unnecessary layers.

The person behind the work

Douglas Pan — creative direction, strategy and development in direct contact with you.

I am a digital creator, editor, strategist and builder of AI-powered experiences. My work moves across web, design, video, music, games, brand and digital products. That range helps me treat a website as a connected business experience rather than an isolated design asset.

At thePan.art, I turn ideas that are difficult to explain into experiences people can see, use and understand. For larger scopes, I can also collaborate with other development specialists.

Explore the thePan.art ecosystem

Frequently asked questions

How much does a professional website cost?+

Cost depends on the type of website, number of pages, content, integrations, languages, level of customization and timeline. A focused landing page, a company website and a web MVP require different scopes. After an initial diagnosis, you receive a proposal based on what the project actually needs.

How long does website development take?+

Timing depends on scope, content readiness, feedback and integrations. Lean projects can move in short cycles; larger websites are divided into clear phases. The timeline is agreed before development and updated throughout the process.

Do you work with clients outside Brazil?+

Yes. The process is remote by design and can support companies, founders and teams worldwide through documented milestones, asynchronous feedback and focused calls.

Can you work with both small businesses and larger companies?+

Yes. The delivery model adapts to the need, from a focused landing page to modular architecture, multiple stakeholders, documentation and QA for a larger project.

Is SEO included?+

Every project starts with a technical and on-page SEO foundation: semantic structure, metadata, indexing, URLs, performance, sitemap and organized content. Ongoing keyword research, editorial production, link acquisition and monthly monitoring can be scoped separately.

Will the website be fast on mobile?+

Responsive behavior and mobile performance are part of the build. The website is tested across viewport sizes and monitored through metrics such as LCP, INP and CLS. Real-world results can still vary by device, network, content and third-party services.

Can you write the website copy?+

Yes. I can structure and write the copy from the diagnosis and existing business materials, or collaborate with an internal marketing team through editing and content direction.

Can you redesign or improve an existing website?+

Yes. I first review message, structure, technology, mobile experience, speed, SEO and conversion. The recommendation may be to improve the current foundation or rebuild selected parts.

Do you build e-commerce websites and web applications?+

E-commerce, dashboards, integrations and web applications require an assessment of business rules, security, payments, operations and maintenance. When the fit is right, the project is planned in phases; when another specialist is needed, that is made clear early.

What do you need to get started?+

Useful inputs include the website goal, audience, services or product, references, available brand assets, existing content and timing constraints. If these are not organized yet, the diagnosis is designed to build that starting point.

Let's turn the idea into a website that works for the business

Tell me about the project.

You do not need to have every detail figured out. Share the essential context and I will review the need, clarify the best path and evaluate the next step with you.

Between 40 and 600 characters.

Optional details
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